Lesson 1: Apps are not Websites

Understanding platform-specific design starts by understanding the philosophy behind the platform. So we ask the question: What's the difference between the way people engage websites vs apps? If we can understand how the best companies are doing it, we can recreate it for our churches, organizations, and ministries.

Here are the basics: Websites are for attracting new people to your product. Apps are for bypassing the sales pitch and getting right to your personal dashboard. Like a Bank, the website sells products, while the app takes you directly to your balance.

Let's focus on building a Subsplash App that is designed for your people and helps them check their "balance" on a regular, engaging, and intuitive way: your members will be glad you took the time to follow these best practices.