Custom websitesand toolsfor small business
I build websites and tools that work the way your business actually works. Not templates. Not a page you pay someone to change every time.
Websites
Fast, clean, built to your brand, and structured so you can find things and so can your customers.
Admin controls
If your content changes, you should be able to change it. Class schedules, prices, hours, events. No ticket, no wait, no invoice.
Custom tools
Sometimes the thing you need is not a website. It is a dashboard, a booking flow, a lead capture system, an interactive piece. I build those too.
Storefronts
Product structure, variants, pricing rules, shipping logic. Built as a system so it holds up when you grow.
You did not start a business to babysit a website. But here you are, paying someone forty dollars to change a price, waiting three days, wondering why the site still looks like last year.
I'm Reed. I have built more than 500 custom websites, storefronts, and tools for people who needed something specific. Whatever is tangled in your setup right now, I have almost certainly untangled it before.
You are the one doing the hard work of running the place. My job is to make the website quietly hold that up, so it stops costing you time and starts bringing people in.
Not an agency. Not a handoff. Me. Most people who build you a website disappear the day it launches. I stay. You get the controls, you get trained on them, and when something breaks or changes I am still the person who picks up.
Most small business websites go stale on day two.
Most small business websites have the same problem. They looked fine on launch day, and then nothing changed for two years, because changing anything means calling someone and waiting.
I build the site and I build the way you run it. You get a real website, and you get the controls to keep it current yourself.
I have spent seven years building digital systems for churches, ministries, and organizations. Over 500 of them. The custom work here is the same discipline applied to businesses that need something built for them, not picked off a shelf.
Real builds.
Real businesses.
JiuJitsu Gym
A martial arts gym site with a full admin portal. Class schedules, belt progression, gym culture, and gear. The owner updates it himself, no code, no developer on retainer. Bold and dark to match how the gym actually feels, not how a template thinks a gym should feel.
Custom Shopify Store
A merch brand built as an ecosystem, not a store. Shopify underneath, with product structure, variant pricing rules, event-driven drops, and inventory logic designed up front. The creative side stayed creative because the structure held the weight.
Interactive info graphics
A static infographic turned into something you can actually use. Click any part of the tree and the detail opens in a side panel. Real design, real fonts, real interaction, built from the original artwork.
Lead Capture and Email
A lead capture and email nurture system built for a campaign. Landing pages collect the contact, the lead magnet goes out, and the email sequence starts on its own. The dashboard shows visits, submits, downloads, and conversion rate per page, so you know what worked instead of guessing.
Tell me what you are trying to do.
I will tell you what I would build.
If you have a business and you think a website could carry more of the load, let's talk. Thirty minutes, no pitch. Tell me what you are trying to do and I will tell you what I would build.